Maruti introduces limited edition Alto Xplore, Hyundai Eon launch today

MUMBAI: Maruti Suzuki on Thursday introduced limited editions of its highest selling brand Alto. Branded as Alto Xplore, this limited edition is packed with new features, both on the inside and outside. The Xplore models are loaded with more than 10 new features.

The new limited edition of Alto is launched to coincide with the ongoing festive season. The limited edition is available in top variant - Alto Lxi and Alto-K10 Vxi.
The Alto Xplore models will be available in 6 colours in both models and will sport an advanced double-din stereo with USB and bluetooth, leather seats, new body graphics, body coloured bumpers, ORVMs and door handles and sporty Roof Spoiler.

Alto has sold over 1.48 lakh units in this financial year. Maruti Suzuki launched Alto-K10 in August 2010 which accelerated the sales of India's best selling model Alto.

On the occasion of launch of the limited editions, Mr. Shashank Srivastava, Chief General Manager - Marketing, Maruti Suzuki India, said "Alto has been the favourite hatchback for Indians. With festive season coming up customers look forward for exciting offers. With the introduction of this limited edition we will cater to this need of Alto buyers."

Compact and sleek, easy to handle Alto has been India's bestselling with over 18.11 lakh customers for its lowest cost of ownership, performance and mileage. The car is targeted at wide spectrum of buyers with starting price of Rs 2.32 lakhs ex showroom Delhi and offers different models such as Alto, Alto CNG and Alto K10. It delivers performance of 68PS power with K-series engine; Maruti claims a mileage of 20.2 kmpl.

India's second largest car manufacturer, Hyundai will launch Eon today. The small car from Hyundai is expected to give stiff competition to alto.
POSTED BY-NITESH KUMAR SINGH
PGDM 1ST

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