Posted: Thursday, Oct 28, 2010 at 1512 hrs IST
Updated: Thursday, Oct 28, 2010 at 1512 hrs IST
Washington: Anil Ambani, in collaboration with CBS, has launched an English-language channel that will bring shows never before seen in India to a television screen (and set top box) near you.
Ambani’s Reliance Broadcast Network’s joint venture with CBS Studios International has launched shows of sassy Judge Judy, and television personality and cooking show host Rachael Ray will anchor the weekday, daytime line up, reports the Wall Street Journal.
And CBS’s new hit cop show Blue Bloods will be the newest thing for Indian television on Thursday nights.
Also, the shows Ambani is bringing to his new channel will not be old reruns that you may have seen on other channels.
Entertainment Tonight will be broadcast in India 12 hours after the U.S. broadcast as will the nightly broadcast of another celebrity news and gossip show, The Insider.
Both Survivor on Friday nights and NCIS on Monday to Wednesday will be the “Latest Season!” the channel’s news release breathlessly declared. And the “Late Show With David Letterman” will be on every weeknight “24 Hrs after U.S. broadcast!”
Saturdays and Sundays will each have six-hour marathons of CSI: Crime Scene Investigation, CSI: NY and CSI: Miami.
CBS has plans to launch two more channels once Indian viewers prove they are willing to pay to subscribe to them.
ALEEM AHMAD
PGDM
SEM-1
Ambani’s Reliance Broadcast Network’s joint venture with CBS Studios International has launched shows of sassy Judge Judy, and television personality and cooking show host Rachael Ray will anchor the weekday, daytime line up, reports the Wall Street Journal.
And CBS’s new hit cop show Blue Bloods will be the newest thing for Indian television on Thursday nights.
Also, the shows Ambani is bringing to his new channel will not be old reruns that you may have seen on other channels.
Entertainment Tonight will be broadcast in India 12 hours after the U.S. broadcast as will the nightly broadcast of another celebrity news and gossip show, The Insider.
Both Survivor on Friday nights and NCIS on Monday to Wednesday will be the “Latest Season!” the channel’s news release breathlessly declared. And the “Late Show With David Letterman” will be on every weeknight “24 Hrs after U.S. broadcast!”
Saturdays and Sundays will each have six-hour marathons of CSI: Crime Scene Investigation, CSI: NY and CSI: Miami.
CBS has plans to launch two more channels once Indian viewers prove they are willing to pay to subscribe to them.
ALEEM AHMAD
PGDM
SEM-1